The aisle is full of bulbs built to fail
Walk down the lighting aisle at any hardware store and you will meet a sea of bad bulbs: cheap, inferior light bulbs engineered to burn out faster than they should. They look like a minor annoyance. They are not. Bad bulbs cost you money, waste energy, and fill landfills, all by design.
How to spot a bad bulb
A bad bulb fails to deliver the light and the lifespan you should expect. The warning signs are familiar:
- Dim or uneven light
- Flickering or buzzing
- Poor color, so your walls, food, and skin look wrong
- Burning out in months instead of years
- Failing early, again and again
These problems show up across every technology: incandescent, halogen, CFL, and LED. And here is the part most people never hear. Bad bulbs are not an accident. They are a business model.

A hundred years of planned obsolescence
When incandescent bulbs went into mass production in the 1920s, the big lighting companies realized something profitable: a bulb that burns out faster sells more often. So they built bulbs to fail.
In 1924, the largest makers, including General Electric, Osram, and Philips, formed what became known as the Phoebus cartel and agreed to cap the life of a light bulb at around 1,000 hours, down from the 2,500 hours bulbs had already reached. Any member whose bulbs lasted longer was fined.
It became the textbook case of planned obsolescence: light built to die so you would keep buying it.
A U.S. court later found GE had violated antitrust law, ruling that profit, not physics, was the reason a bulb was built to last only so long.
The same trick, now in LED
Long-life LEDs should have ended all of this. Instead, the bad-bulb playbook just moved. Cheap LEDs are given the same hidden failure points: undersized heat sinks that cook the electronics, and bargain drivers that flicker and quit early. Heat is what kills an LED, and a cheap bulb is built to run hot. The result is a shelf full of LEDs that fail years before they should, betting that you will never notice the difference in quality.

What bad bulbs really cost
A two-dollar bulb dying feels small. Multiplied across a country, deliberately short-lived lighting is anything but:
- Far more energy burned through constant replacement
- More glass, metal, and electronics mined, made, shipped, and thrown away
- Higher power bills from inefficient bulbs
- Hundreds of millions of spent bulbs headed to landfills every year — fluorescent bulbs alone add up to more than 600 million a year in the U.S.
How to choose a bulb that lasts
The fix is simple: buy quality, and buy it from someone who will tell you the truth about it. A good LED is rated for 25,000 hours, uses about 90% less energy than the incandescent it replaces, runs cool, and holds its color.
GoodBulb builds exactly that bulb, and our everyday A19 is made in America, on the only factory of its kind in the country. No planned failure. No hidden short life. Just good light that keeps its promise.































































































Getting out of the car, the crowd would quickly turn into a party. People cheered, and started singing and dancing. All the children would run to stare and greet them. Some wanted to touch them — sometimes it was the first light-skinned person they had ever seen. Others fell back, shy and afraid. But everybody was always smiling. 







































Baby Galapagos Giant Tortoises at the Charles Darwin Research Station.
















































































































































































































































