Good light, good reads.
Lighting know-how, the story of American manufacturing, and the good we get to do along the way.
The Factory Floor
Inside America’s Only Light Bulb Factory
How we built an automated A19 line from the concrete up. Field dispatches from the line coming soon.
The Revolution of LED Technology in Lighting: SMT Manufacturing
A closer look at the technology that makes modern LED production possible.
Understanding the Power of an LED Chip
The tiny component doing most of the heavy lifting inside an LED bulb.
Bulb School
CFL vs. Incandescent: A Comparison Guide
Which bulb actually saves you money, and which belongs in the past.
Understanding Light Bulb Order Codes
A19, BR30, E26. The code on the box, finally decoded.
The Best Lighting Setup for Home Classrooms
The right light helps kids focus, read, and learn.
LED vs. Incandescent Holiday Lights
Brighter, safer, and a fraction of the energy.
Why LEDs? The Benefits, Explained
Less energy, less waste, and years of light.
A Is for Arbitrary
What the A in A19 actually means.
Incandescent Light Bulbs, Explained
What made the incandescent special, and why it is fading.
Essential Lighting Questions, Answered
The questions buyers ask us most, in one place.
Sustainable Living Tips for Earth Day
Small changes that add up, and how efficient light fits in.
Are Indoor LED Lights Bad For Your Eyes?
Learn how LED lights affect eye health and make informed choices for your spaces.
How Do I Replace My Incandescent Bulbs with LEDs?
What actually causes eye strain and where your lighting fits in.
LED Lighting Retrofit Guide: How to Upgrade Your Business to LED
What businesses should know before replacing outdated lighting.
7 Benefits of Switching to LED Lights in Your Home
Lower energy use, longer life, and fewer trips up the ladder.
Eco-Friendly Light Bulbs: How LED Lighting Supports a Sustainable Future
Why better bulbs can mean less waste, less energy, and a smaller footprint.
LED Lighting for Businesses: Benefits, Savings & Upgrade Tips
Where better lighting can save money and improve the space you work in.
What Bulb Is Best for the Bathroom?
The brightness, color, and bulb type that make bathrooms work better.
What Is the Best Kelvin Temperature for My Bathroom?
Warm, cool, or somewhere in between? Here’s what actually works.
Are LED Lights Dimmable? Can I Use My Current Dimmer Switch with LED Bulbs?
Before you blame the bulb, make sure the dimmer is part of the plan.
Light Bulb Shape, Base and Filament Types
A plain-English guide to all those shapes, letters, bases, and numbers.
Why Doesn’t My Light Fixture Use a Normal Light Bulb? GU Base Explained.
What GU bases are, why they exist, and how to find the right replacement.
The Why
Give Back With Every Light Bulb
How a portion of every sale becomes light for a family in the dark.
GoodBulb Goes to Uganda: Part 1
How it began, and the longest flight of Tom's life.
GoodBulb Goes to Uganda: Part 2
Village welcomes, and the faces that lit up with the lanterns.
GoodBulb Goes to Uganda: Part 3
Kids reading after dark, and what Tom carried home.
Lighting It Blue for September 11
Why we turn our lights blue every year, in remembrance.
Relighting the Fargo Theatre
American-made GoodBulb LEDs bring a historic marquee back to life.
Nebraska Flood Recovery
Supporting flood recovery through donations.
Smile Your Way to Happiness
The facial-feedback hypothesis, and why a smile can lift your mood.
Painting the Town Green, and the Night It Got Personal
Join Paint the Town Green, a month-long campaign from Big Brothers Big Sisters Fargo
Why We Do Good
Because selling a light bulb can mean more than lighting a room.