GoodBulb (“we,” “us,” “our”) respects your privacy. This policy explains what we collect when you visit GoodBulb.com or buy from us, why we collect it, who we share it with, and the choices and rights you have. Questions? Email hello@goodbulb.com.

Information you give us

• • Contact and order details: name, email, phone, billing and shipping address.
• • Payment information: processed securely by our payment providers; Shopify Payments, PayPal, Shop Pay, Amazon Pay. We do not store full card numbers on our servers.
• • Account information, if you create an account.
• • Anything you send us: emails, chats, reviews, support requests, job applications.
  
  

Information we collect automatically

• When you visit our site we collect device and usage data such as IP address, browser type, pages viewed, referring pages, and time on site, using cookies and similar technologies (see “Cookies and tracking” below).
  
  

Information from third parties

• We may receive information from our payment processors, shipping carriers, and advertising and analytics partners, consistent with their privacy policies.
  

• To process, ship, and support your orders.
• To take payment and prevent fraud.
• To answer your questions and provide customer care.
• To send marketing emails and texts you have opted into, and let you opt out anytime.
• To improve our site, products, and service through analytics.
• To meet legal, tax, and accounting obligations.

We use cookies and similar technologies for three purposes:

• • Essential: to run the cart, checkout, and account features.
• • Analytics: to understand how the site is used and improve it, using tools with Google Analytics, Shopify analytics
• • Advertising: to measure and personalize the ads you see. This includes advertising pixels such as the Meta (Facebook/Instagram) pixel and Google advertising tags.

You can control cookies through our cookie banner and your browser settings. Because our advertising pixels share certain data with ad platforms, some U.S. state laws treat this as a “sale” or “sharing” of personal information. See “Your privacy rights” for how to opt out.

We share personal information only as needed to run our business:

• • Service providers who work on our behalf: our ecommerce platform, payment processors (Shopify), shipping carriers (USPS and UPS), email and SMS platform (Klaviyo), and analytics providers (Google Analytics and Shopify Analytics).
• • Advertising and analytics partners, as described above.
• Legal and safety: when required by law, to enforce our terms, or to protect people and property.
• Business transfers: if GoodBulb is involved in a merger, acquisition, or sale of assets.
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We do not sell your personal information for money. Our use of advertising pixels may qualify as “sharing” or a “sale” under certain state laws, and you can opt out (see below).

If you opt in to texts, we use your number only to send the messages you signed up for. We do not share phone numbers or SMS opt-in data with third parties or affiliates for their marketing. Reply STOP to cancel anytime.

We send promotional emails only to people who opt in. Every email has an unsubscribe link, and you can opt out at any time.

Depending on where you live, you may have some or all of these rights:

• • Know / access the personal information we hold about you.
• • Delete your personal information.
• • Correct inaccurate information.
• • Opt out of the “sale” or “sharing” of personal information for targeted advertising.
• • Non-discrimination for exercising your rights.
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California residents (CCPA/CPRA) have the rights above, including the right to limit the use of sensitive personal information and to opt out of sale/sharing. Residents of other states with privacy laws (including Virginia, Colorado, Connecticut, Utah, and others) have similar rights.

To exercise any right, email hello@goodbulb.com or call 701.205.4953. We will verify your request and respond within the time the law requires. You may use an authorized agent where the law allows.

Do Not Sell or Share My Personal Information: to opt out of advertising-related sharing, use the cookie banner control on our site or email us.

We keep personal information only as long as needed for the purposes above, including order history, tax, and legal requirements, then delete or anonymize it.

We use administrative, technical, and physical safeguards to protect your information, and our payment processing uses encryption. No method of transmission over the internet is 100 percent secure, so we cannot guarantee absolute security.

Our site is not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

Our site may link to other websites. We are not responsible for their privacy practices. Please read their policies.

We may update this policy from time to time. We will post the new version here with an updated “Last updated” date.

GoodBulb · 4211 12th Ave N, Fargo, ND 58102 · hello@goodbulb.com · 701.205.4953